Playing Mass Effect 2, I thought it was unrealistic and kind of tacky that whenever Cmdr. Shepherd passes a news outlet, it’s giving news that relates to her own activities in Mass Effect 1.  It seemed like cheap pandering to the player.

But after seeing a number of websites where Amazon is trying to sell my own book to me, I realized that it’s actually a very realistic and clever prediction.  It’s galactic-scale personal marketing.  The news is geared to Shepherd because she’s passing the news outlet.  (Perhaps all consumer have little chips that broadcast their IDs; if not, cameras probably pick them out a block away.)

(Seen this way… boy oh boy must that be annoying for everyone in the galaxy.  Maybe that’s what drove the Illusive Man to genocidal fury.)

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