Playing Mass Effect 2, I thought it was unrealistic and kind of tacky that whenever Cmdr. Shepherd passes a news outlet, it’s giving news that relates to her own activities in Mass Effect 1. It seemed like cheap pandering to the player.
But after seeing a number of websites where Amazon is trying to sell my own book to me, I realized that it’s actually a very realistic and clever prediction. It’s galactic-scale personal marketing. The news is geared to Shepherd because she’s passing the news outlet. (Perhaps all consumer have little chips that broadcast their IDs; if not, cameras probably pick them out a block away.)
(Seen this way… boy oh boy must that be annoying for everyone in the galaxy. Maybe that’s what drove the Illusive Man to genocidal fury.)